Ideas for Online Business For 2012

Thanks to the innovation of the internet, it has never been easier to start your own business and witness your dreams of being your own boss and accumulate great profit, become a reality. Even during the tough times of the recession, many businesses have been able to survive thanks to the utilization of the internet, showing just how limitless this tool can be for business owners.Although many businesses unfortunately folded as a result of the recession, many new business owners reveled in the chance to start up their own business due to reduced start-up costs and the unlimited access to online business tools. With a number of simple yet profitable online business ideas stemming from the web every year, it has never been easier to make money online. Here are just a few for budding entrepreneurs to consider:Online Business StoresAs the web allows us to communicate to millions through the simple click of a button, it allows for the opportunity to create almost any form of online business that you wish. Whether your idea is to create an online learning site, an online store, or even a web related business such as a website designing company; you can make money from almost any type of online business, so long as it is executed well.Personalized ProductsThere has been a growing trend of late regarding personalized products as they can be bought and given as gifts for almost any occasion. Although this form of business originally started with generic custom printed t-shirts and so forth, we are now being introduced with services such as designing your own birthday cards which will then be delivered to the recipient straight from the company’s headquarters. Not only is this is a unique gift for a loved one, but it also has the added benefit of convenience for the consumer.Social Media MarketingAs many business owners are only too aware, simply owning a website for their business is not enough anymore. In order to help increase website’s traffic and your brand awareness, you need to look at additional platforms which will help to promote your site, such as social networking websites. Sites such as Twitter and Facebook are not only free to use, but with millions of people logging on everyday, the potential to communicate to potential and existing customers has never been easier. In addition, this form of promotion is much cheaper than traditional means. However, many businesses will look to an expert to complete this task for them as this form of promotion can be an ongoing task.Caring For the EnvironmentAs a direct result of the various natural disasters that have occurred across the globe over recent years, many businesses are looking for a way in which to help the environment and promote their business. Gimmicks such as planting a tree on behalf of a customer or making a donation of a percentage to a charity following a consumer’s sale are a great way in which to help causes and also creating an incentive for the consumer.Home-Based IdeasHome-based businesses are aimed directly as those who love convenience and services which are designed to make everyday life a little easier. These can involve delivery services such as online grocery stores that deliver, online cleaning services and so forth. By utilizing both off-line directories and online means, home-based businesses can build large clientele lists.These are just a few of the latest trends in online business but just as the trends in marketing change, so will the trends in online marketing. It has never been easier to make money by utilizing the web and if you have a great idea and a means in which to turn it into an online business, you could soon witness generated profit as a result of your ideas.

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Book Marketing – How to Get More Online Book Reviews

Ten and twenty years ago, book marketing meant authors participated in live book tours. They gave speeches and signed books in bookstores. They traveled many miles to reach many possible readers. Their books were reviewed in books and magazines. Some authors also were interviewed for radio and television.Reviewers in those print media would receive complimentary review copies, often in pre-publication form as Advance Reading Copies (ARCs).Today publishers do not send authors on book tours as readily as before. Travel has become more expensive and publishers are getting squeezed on profit margins. Additionally, many authors have turned to self-publishing, which can be very profitable if they are willing to take on the marketing challenge.Online book reviews have taken on a more important role in this new book publishing climate. Authors now query reviewers directly to obtain reviews on Amazon and other online venues.Here are some common questions authors ask:Q. Should I try to get reviews from experienced reviewers rather than my friends and family?
A. If you have a good book, you will get more mileage by targeting experienced reviewers. Make sure your reviewer has a history of reading and reviewing books in your genre. Get a sense of what kinds of books appeal to a particular reviewer.However, be aware that experienced reviewers tend to be fussier. Top reviewers get several books a month to review so the promise of a free book won’t be a motivator.Q. Do I need to invest in review copies to get reviews?
Yes. Reviewers will want to see a complete book – a hard copy though not necessarily a hard cover. A paperback or even galleys will usually be accepted. However, many reviewers will not accept pdf files. Even fewer reviewers will accept requests to itnerview based on just a chapter or two.Q. Will reviewers return a book?
Rarely. Most reviewers are too busy to wrap up a book and you can’t expect them to pay postage. If you’re concerned about losing your investment in the review copy, choose your reviewers with extra care.Q. Can you ask for a positive review?
A. Some reviewers will say, “If I really hate the book, I won’t write a review,” especially if you are fromQ. What if you can’t get anyone to review your book?
A. You may be approaching the wrong reviewers. Your book may not fit a clear genre. Or your query may be discouraging reviewers; for instance, some authors write about their own frustrations (“This is my first book”) rather than “sell” the reviewer on the value of reading his or her book.